FRACTIONAL HEAD OF AMAZON

Your Amazon channel is growing. Nobody can tell you if it's actually working.

I step in as your senior Amazon operator. I own the numbers, run the reviews, hold the partners accountable, and give leadership a clear picture of what's happening and why, without the cost or commitment of a full-time hire.
Live dashboard preview

Sound familiar?

Amazon is generating real revenue. But when leadership asks what's driving it, nobody has a confident answer. Your agency reports on activity. Your internal team manages the day-to-day. But nobody owns the outcome, and nobody is translating Amazon into language your board or finance team can act on.

You're not failing. You're missing the senior layer that turns a busy channel into a managed business unit.

This works if Amazon matters to your business and nobody is truly running it

You're doing meaningful volume on Amazon, somewhere between £10k and £500k a month. The channel is important enough that a problem costs you real money, but not yet important enough to justify a full-time senior hire at £80k to £120k a year.

You have teams and partners but delivery is inconsistent and nobody is clearly accountable.

Reporting is fragmented and leadership is making decisions without a single trusted set of numbers.

That is exactly the gap I fill. Senior ownership of the channel, without the full-time headcount cost.

What senior Amazon ownership actually looks like

I come in as your Head of Amazon. Not an advisor. Not an agency. A senior operator who is accountable for the channel, not just reporting on it.

  • Own the P&L and core KPIs, and set the growth plan, priorities, and targets for the channel
  • Run weekly performance reviews with clear owners and deadlines
  • Give leadership a monthly view of what changed, why it changed, and what happens next
  • Hold your agency and internal teams accountable to the plan
  • Own key operational levers including inventory planning, stock availability, and fulfilment performance
  • Fix the reporting so Amazon numbers match your finance numbers
  • Translate complex Amazon data into decisions, not data dumps, for founders and boards

Why this is different from hiring an agency or a full-time manager

I have built Amazon brands from scratch and sold them. I have run a PPC agency for nine years across dozens of categories. I know what good looks like because I have operated every part of this channel myself.

Most agencies

  • Report on what they did, not what it delivered
  • Accountable to activity, not outcomes
  • No P&L ownership, no skin in the game
  • Disconnect between their numbers and yours

How I work

  • Accountable to outcomes, not activity
  • Built and sold my own Amazon brands
  • Data infrastructure no in-house hire could replicate
  • Nine years of agency experience across categories

A structured operating rhythm, not a loose retainer

Every week and every month there is a fixed cadence of review, accountability, and updated planning. You always know what is happening and what we are doing about it.

Weekly

  • Performance review covering what moved and what did not
  • Clear priorities for the week ahead
  • Named owners and deadlines for every action

Monthly

  • Full P&L review with honest commentary
  • What changed, why it changed, what we do next
  • Updated plan for the month ahead

The reporting infrastructure is included

You do not brief a developer or wait for a dashboard to be built. My proprietary reporting system comes with the engagement from day one. Live dashboards covering sales, advertising, profit and loss, inventory, traffic, customers, market size, and path to purchase. All from a single trusted source. All updated daily. Built so Amazon numbers match your finance numbers.

Dashboard previews

Engagements run on a monthly retainer

Pricing is discussed on the call. If you are doing meaningful volume on Amazon and need senior ownership of the channel, the retainer will make commercial sense. If it does not, I will tell you that on the call.

Hear me talk about Amazon as a business channel

Two podcast appearances where I cover what it actually takes to run Amazon profitably at scale.

Watch episode 1  ·  Watch episode 2

If you want senior Amazon ownership without hiring full-time, let's talk

This is not a discovery call where I try to sell you something. It is a conversation to work out whether what I do fits what you need. If it does not, I will tell you that on the call.

Email me directly at mark@mgtbs.co.uk or book a time below.