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Just what is ACoS and TACoS and Marketing Spend?

Today in this the second of this video series, I go over a common misunderstanding between ACoS and Marketing Spend (often called TACoS on Amazon). I know many would disagree but marketing spend is a much better measure of a business's advertising performance than ACoS which does not take account of the performance of the business, the goals of the business, the business profitability or the stage the business is it.

Many larger seller deliberately run high ACoS campaigns to maintain high keyword rankings or to dominate page 1 positions. 

#digitalmarketing #ecommerce #conversion



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