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Amazon and the Power of Prime

When brands launch on Amazon, they very often prefer to use their own fulfilment systems (i.e.FBM). I like to challenge that thinking. There are very good reasons for doing so (many cost related) but with 'Only Show me Prime products' rumoured to be the most used filter in searches then by not offering Prime, how many sales are you missing out on? Remember, 'Free Shipping' as an FBM seller is not the same thing (unless you are are seller fulfilled prime). Speak to us if you want to find out more.



#amazon #retail

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